Readability

When content is easier to read, it is easier to understand and learn new information. Improve your content’s readability to help your message reach a wider audience and prevent misunderstanding.

Support readability by using plain language, organizing content with properly formatted headings and lists, and keeping paragraphs and sentences short.

Plain language

Use plain language by keeping sentences short, avoiding jargon, and spelling out acronyms on first use. You can use tools like the Hemingway App to check and adjust the reading level of your content. For most public-facing content, aim for a 9th-grade reading level or lower.

Headings

Write unique, descriptive headings for different sections to help readers scan the content and find what they need more quickly. Review the Headings and titles fundamentals page for more information.

Lists

Using lists to group related information can help make content more digestible. Review the Lists fundamentals page for more information.

Content length

Cluttered, dense content can quickly become overwhelming and add to the reader’s cognitive load. Present your information in manageable amounts by keeping sentences and paragraphs short.

• Use plain language and avoid jargon
• Support content scanning with headings and lists
• Keep paragraphs short