Digital Accessibility Spotlight #3: What are Links and Buttons?
Why it matters:
Clear, descriptive links and buttons help people find information faster, understand where a link will take them, know what action a button will perform, support navigation with assistive technologies (such as screen readers), and make digital content easier for everyone to use.
What are Links and Buttons?
Links and buttons help people navigate and interact with digital content, but they serve different purposes. A link takes users somewhere, while a button makes something happen.
- Links direct users to new content, such as webpages, documents, forms or different sections within a webpage. Using unique, descriptive text clearly tells users where the link will take them.
- Example:
- If you are linking to an external website about the basics of digital accessibility, your descriptive link might be “Digital Accessibility Fundamentals Guide” instead of “Read more.”
- Do not display the URL as the link. A screen reader will read each letter in the link.
- Example:
- Buttons perform actions, such as submitting a form, downloading a file, opening a menu or starting a process. You should use concise text that describes the action being performed.
- Examples:
- Instead of broad statements like “Click here to submit,” use descriptive words that explain the action to the user, such as “Submit application,” “Begin training” or “Search courses.”
- Instead of “Start,” use “Begin accessibility training.”
- Instead of “Go,” use “Search courses.”
- Instead of “Send,” use “Submit feedback.”
- Instead of “Download,” use “Download annual report (PDF).”
- Instead of “Continue,” use “Continue to payment.”
- Examples:
Tip: Read each link or button independently from the surrounding content. If you cannot tell where it goes or what it does, revise the text to be more descriptive.
Explore Resources at Your Own Pace
- Start with the basics: Review the Links and Buttons fundamentals to learn why links and buttons matter and how they support accessibility. You can also explore how to create accessible links and buttons and use the Links and Buttons checklist to review your content before publishing.
- Need assistance updating links in Canvas? Review guidance for editing or removing hyperlinks in the Rich Content Editor.
- Working in Microsoft Word? Learn how to create and edit hyperlinks in Word documents.
- Using Google Docs? Explore how to create, edit and manage links in Google Docs.
- Expand your accessibility knowledge: Read the digital accessibility fundamentals.
- Dive deeper: Browse the Make It Accessible guide for additional resources and best practices.
What This Means for You
Nearly everyone at UW–Madison creates digital content, so accessibility is a shared responsibility across the university. Writing meaningful link text and clearly labeling buttons are simple changes that make content more accessible and easier to navigate.
For Instructors
Links play an important role in helping students find and access course content. Use descriptive links in:
- Canvas pages
- Syllabi
- Course documents
- Assignment instructions
- Learning materials
For Communicators and Content Editors
Use meaningful links and buttons to:
- Improve website usability
- Make newsletters easier to scan
- Help users find information faster
- Create more accessible digital communications
- Clearly communicate link destinations and button actions
When publishing web content, ensure links are visually distinguishable by using a different color and style, such as underlining. Provide advance notice when a link opens a file (like a PDF), starts a download or opens in a new browser tab.
For Each of Us
Whenever you use links and buttons, ask yourself:
- Does the link clearly describe where it goes?
- Would the link make sense if read on its own?
- Am I avoiding phrases such as “click here,” “read more” and “learn more”?
- Am I using descriptive text instead of displaying a URL?
- Does the button clearly describe the action it performs?
- Are links visually distinguishable from surrounding text?
- Have I informed users if a link opens a PDF or new browser tab?
Learn and Get Support
Office Hours
Get your questions answered in short, one‑on‑one office hour sessions with accessibility experts. Sessions are available Wednesdays and Thursdays.
Center for User Experience
The Center for User Experience can provide additional information on how to create more accessible, usable and inclusive digital content for all students, faculty and staff. Request consultation through the Center for User Experience website.
Office of Compliance
If you have questions related to the scope of the new federal rule for the Americans with Disabilities Act, contact the ADA Coordinators in the Office of Compliance.
Digital Accessibility Community of Practice
Join the Digital Accessibility Community of Practice to connect with others across the university, attend meetups and learn from shared experiences.